Streamer Spend In Europe Nears $5.5B Thanks To Post-Covid Bounce But Is Likely To Fall — EAO Study

Streamers dished out €4.9B ($5.4B) on original content in Europe in 2022 — and they now account for nearly a quarter of all such spend, analysis from the European Audiovisual Observatory reveals. However, the sharp increase in spend since 2020 doesn’t mean the trend will continue, the EAO warned in its analysis of data from […]...
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